Don’t Snap the boring, Snap the exciting. Include valued, charismatic, fun employees/customers/people in your Snaps.Surprise someone with a live video call from the CEO/owner!Īlways make it a goal to reply to every user’s Snap you receive. A user sent you a funny Snap? Send a funnier response! Maybe there’s a valued customer among your brand’s friends? Send unique, personalized Snaps to him/her. Someone just added your brand? Send him/her a welcoming Snap. Create Personal Connections: Send personalized Snaps to select users.You can do this with photos, drawings, or videos – your pick!Ĭheck out Target’s very simple, creative video Snaps in rapid succession, just in time for baseball season: Another Idea: Follow the stop-motion model by creating a bunch of rapid 1-second Snaps to form an animation.Videography knowledge can be helpful here. A handful of back-to-back videos on your Story can create cool storytelling opportunity, unlocking your inner-director self. Here’s an Idea: Create coherent, interesting stories using consecutive 10-second Snapchat videos. Make your pictures easy to digest in a small amount of time. Be concise with your videos and don't cut yourself off. Learn to communicate value in less than 10 seconds-the length of a full video Snap. You NEED to view the nature of the 24-hour Snap period as an opportunity for persistent creativity, rather than an inhibitor towards audience reach/engagement. Your Story is your main outlet for reaching your followers. "No point in gaining followers if they become unengaged." Don’t let your brand slip into becoming a Story that users just skip over or run through because it’s “meh, whatever.” Be careful with your usage – enough uninteresting Snaps and you’ll lose engagement in a snap (get it?). Ideally, you want to only upload quality content, not just continual content for the sake of meeting a quota.
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